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Regional Director's Update
Yesterday’s decision by the World Health Organisation to declare a pandemic over swine flu was momentous – but it is important we do not under- or over-react.

When the announcement was made the number of confirmed cases globally was 28,000 – including over 800 in the UK – resulting in 141 deaths. Most cases have been mild and the people affected have recovered quickly.

As Chief Medical Officer Sir Liam Donaldson pointed out, the pandemic declaration will not significantly change the way we are dealing with the infection at the moment.

We will continue to investigate every case that occurs and treat the contacts with antivirals as necessary.

The only difference we will see is that the Health Protection Agency will be treating the closer contacts of the cases, rather than the more far-flung ones.

This change of approach has been adopted because of what we have learned about how the disease is being transmitted.

Flu viruses can change their pattern of attack, so when we come into the flu season in the autumn and winter in this country we need to watch carefully to see if the character of the virus is changing.

Meanwhile the NHS and our partner agencies in the North East - where we have 16 confirmed cases - will continue to refine our well-established plans as the situation develops.
 
Professor Stephen Singleton
Regional Director of Public Health
 
Welcome to the monthly e-bulletin produced by Public Health North East. It is designed to keep you up to date on the latest developments in the region. Please send details about any public health-related events to simon.p.mills@dh.gsi.gov.uk.
 
 
‘Record’ number of chlamydia tests
Sexual health workers are claiming a record – by testing more than 2,000 young people for chlamydia over a two-day period.
 
The mass screening took place at the North East’s biggest music festival – Evolution – last month.
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Feeding tips for under fives
Feeding guidelines for children under the age of five in the North East were launched last week.

As a region with high levels of obesity the aim is to give youngsters the best possible start in life.
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Investing in workplace health
Public Health North East is to take part in a free health and wellbeing event hosted by Tyne & Wear’s Smarter Choices team next week.
 
In the current economic climate external factors can have a knock-on effect on employees, with many facing increased stresses and strains in their everyday life.
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Jab clinics to battle measles
Vaccination clinics were held at three Hartlepool schools this week in a bid to halt the spread of measles.
 
The move came as the number of confirmed cases in the area rose to 48 with a further 85 suspected.
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Protecting children from cigarette smoke
Front line staff in the North East are being invited to save lives and join a new training programme aimed at tackling one of the greatest risks to children’s health – second-hand smoke.

Smoke from someone else’s cigarettes is a killer and it’s especially dangerous to children. People who live with smokers are at increased risk of cancer, heart disease and many other illnesses. But for children with developing organs it’s also linked to asthma, cot death and glue ear.
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Learning to live with diabetes
The first two series of self-care workshops for young people with Type 1 diabetes run by NHS County Durham has been a huge success.

It was the first primary care trust in the country to commission the ‘Getting Sorted’ programme, which is written by young people with the condition.
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Health mentors plea
Older people in Northumberland are being asked to help their peers stay active and independent.
 
Northumberland Care Trust is working in partnership with Age Concern on the scheme.
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Dying to be warm
A seminar about tackling fuel poverty will take place in the North East later this month.
 
Dying to be Warm is being hosted by National Energy Action at Royal Station Hotel in Newcastle on June 23.
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Better access to psychological therapies
People suffering from depression and anxiety in Newcastle are to benefit from improved access to psychological therapies following a drive to recruit and train more mental health workers.
 
NHS Newcastle and North Tyneside Community Health has recruited 21 new staff as part of the national Improving Access to Psychological Therapies initiative.
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Strategy board to meet
The North East Public Health Board under the chairmanship of Chief Medical Officer Sir Liam Donaldson will meet for the second time next week.

It is responsible for making sure progress is maintained on the delivery of the regional Better Health Fairer Health strategy. Each of the ten advisory groups set up to take the work forward will submit updates to the board.

Feast of social marketing
A mouth-watering social marketing ‘meal’ is on the menu in the North East next month.
 
Northumbria University’s public health research network is serving up a daily special on July 2.
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Better Health Fairer Health For All NHS Public Health North East
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